Fashion industry 2021

 

15 THINGS YOU DIDN'T KNOW BOUT FASHION INDUSTRY

 today we're looking at 15

things you didn't know about the fashion

industry.

we often talk about famous clothing or

shoe brands or designers but what about

digging into the whole industry for

today the fashion industry not as we

know it today has been around for a long

time since the beginning of mankind

clothing had a lot of different purposes

from covering naked bodies and keeping

them warm to making a statement and

expressing oneself nowadays fashion has

become such an important element in our

daily life that we're constantly seeing

ads and sales trying to convince us to

buy more and more even though we don't

need it half of the time social media is

also another thing that adds to this

fast fashion trend that retailers like

Zara ASOS and H&M make use of the

fashion industry however is quite

controversial and has been involved in

so many scandals that people can't keep

up marketing seems to be the other side

of things and in spite of media's

efforts to expose them

capitalism might win this battle before

going on your next shopping spree how

about you take a look at this video to

learn more about the dirty secrets the

fashion industry has if you're new here

welcome be sure to subscribe and follow

us on instagram at a luxe with all that

out of the way let's see what the

fashion industry has for us with these

15 things you didn't know about the

fashion industry.

 Fast fashion

brings new trends every week most

fashion brands like ASOS Zara H&M or

Topshop are the primary trendsetters in

matters of street style most people shop

there because the clothes are practical

and you can find them all over the place

with affordable prices and constant

sales they manage to get your cash in a

heartbeat over and over again

unlike fashion houses like Dior Chanel

or balm on these brands change their

collections

almost weekly constantly bringing up new

designs and clothes for people to buy

every time they come into the store this

strategy is commonly known as fast

fashion and it's destroying our planet

with cheap bad quality clothing made in

developing countries at a very low cost

and then sold to customers for a lot

more keep this in mind the next time you

give them your money

number two the world's largest fashion

retailer Zara doesn't advertise we're

sure you most likely haven't noticed

this but even if Zara is all over the

place the store doesn't do advertising

word-of-mouth seems to be enough for

this brand with people constantly buying

their clothes and bragging about it one

thing that's actually missing from the

store strategy is the advertising they

have all the social media accounts

online shops and some banners but other

than that nothing the strategy of almost

zero marketing works for them

surprisingly well and their bank

accounts are happy too they have over

22,000 stores all over the world and

offer people affordable styles they seek

because let's face it everybody wants to

make a good impression and not spend a

dime let's hope Zara never dies

number three more and more influencers

are starting their own fashion companies

the rise of social media has brought in

the spotlight a new generation of

celebrities bloggers vloggers and

influencers they have millions of

followers and everything they advertise

on their channels sells out quickly some

of them can even start political

movements and uncover the dirty secrets

of the industry or address social issues

on the other hand since they have so

much contact with the beauty and fashion

world through the products they get and

buy so often they happen to have some

good insight into what people want from

a brand this way more and more

celebrities influencers and bloggers

started their own brands or

collaborations with brands that are

selling like crazy

just watch Kylie Jenner Rihanna or David

Beckham we all want to be like them so

we buy the products they advertise in

the false hope to get their looks number

four

style icons from the Golden Age will

never die fashion comes and goes all the

time one second jeans are in the other

they're not this constant fashion

has made a lot of people aware about

style as a whole and the affair malady

of trends in particular take what best

fits you and wear it every day so it

represents you this is what Marilyn

Monroe and Audrey Hepburn did back in

the day and they always look flawless a

lot of celebrities left their mark on

the history of fashion

due to their unmistakable styles such as

Jackie Kennedy's pink Chanel suit

Marilyn's white dress and Audrey's pearl

necklace effortlessly chic they're

living proof that good style will never

go out of fashion

no matter the current trend number 5

Bernard Arnault is the richest man in

fashion with a net worth of 70 point 7

billion dollars as we mentioned before

the fashion industry is making big money

from fast fashion expensive clothes and

luxury items a lot of brands are under

the big umbrella of others and there's

one man that's ruling the race by the

name of Bernard Arnault

he is the CEO of the luxury conglomerate

LVMH he is not a designer nor a brand

but a business men who made 70 billion

dollars from big brands like Dr Louie

Vito Marc Jacobs saline or Chevelle she

gathering all of them under the same

roof

the French businessman is also into art

and is currently the wealthiest man in

France holding the 4th place on

billionaires list of Forbes next time

you buy from these exclusive brands

remember you're making a 70 year-old man

very happy

number 6 respecting human rights is one

of the fashion industry's problems a lot

of people don't know the clothes they

buy from most retailers are in fact made

in developing countries under poor

conditions and sometimes even by

children they are paid with a few

dollars per day and endure toxic

environments just so we can buy another

t-shirt from H&M every week the cost of

making one t-shirt can be around $5 and

it ends up getting on the shelves for 20

to 30 dollars there have been some

serious scandals regarding modern

slavery with the Internet's group as

their clothes were sewn with cries for

help due to unpaid work for their makers

and countries like Bangladesh or India

the truth is that we buy cheap clothes

with too much added value that actually

hurt other people sad but

true number seven a few models died from

starving themselves into ninety sixty

ninety measurements it might seem like a

dream to be a model walk the runway and

wear pretty clothes every day we see

them everywhere in magazines and on the

internet what people don't see is the

extreme dieting workouts and long

working hours they endure in order to be

chosen to have these jobs a few models

have collapsed on the runway and even

died from malnutrition dehydration and

exhaustion during months of constant

working this is the dark face of

modeling in the fashion industry

unfortunately big fashion brands still

pick a feature and extremely skinny

girls making body shaming a real problem

of our century number eight racial

inclusion is still low on the runways

and editorials one thing the fashion

industry lacks is diversity if you take

a look at most covers of magazines on

the runways and in ads you'll see that

90% of the models are white Caucasian

males and females no dark colored people

no Asians since the clothes are meant to

fit and be bought by everyone they

should try to portray them in the same

manner the same goes for runway shows

not only white Caucasian women are

beautiful and able to do the job there

are billions of women willing to do the

work but they have different I or skin

color or shapes a lot of movements are

ongoing regarding inclusion in the

massive industry as well as in the

beauty and movie industries let's just

hope we see some different faces and

body types soon enough number 9 Muslim

models are starting to appear on the

runways Islamic women have always been

surrounded by mystery because they

always appear to be covered up by

beautiful silky veils their culture

requires them to do so but what this

means is that fashion on the street is

scarce because of this Western society

often judges and misrepresents them this

year on women's day at the Milan Fashion

Week a few Muslim and Arab descendant

models have walked the runways wearing

hijabs and looking beautiful alongside

famous supermodels like Gigi Hadid or

Kaia Gerber this is a small step for the

industry but they can't deny that their

beauty brings an exotic vibes and a

different touch to fashion maybe they'll

start a movement and begin dressing up

those skinny poor models

number 10 Marilyn Monroe dresses are the

most expensive items at the moment

antique pieces like paintings or

furniture or belongings of famous people

spark one of a kind interest for art

collectors and big fans

owning a pen for a famous writer or a

glass of a scientist is a special

feeling only a lot of money can buy you

as for fashion people like to buy

clothing belonging to celebrities music

instruments or costumes they wore on the

set out of all of it Marilyn Monroe's

belongings

especially her dresses are being sold

for millions of dollars the white dress

she wore on the subway scene was sold

for 4 million dollars and the sexy white

diamond-encrusted see-through dress in

which she sang happy birthday to

President Kennedy in 1962 was sold at

auction for over 1 million dollars we

bet the buyer feels like a million bucks

just looking at them want to find out

some more about the sex symbol of the

50s check out our top ten sex symbols of

the 50s and 60s video by clicking in the

top right corner number 11 the fashion

industry pollutes the earth at a very

large scale the fashion industry is one

of the most polluting industries on the

planet almost 20% of the water pollution

globally is caused by textile processing

which requires a lot of washing and

artificial dyes making it the second

biggest polluter of fresh water on the

planet our rivers and Natural Resources

are being compromised for the sake of a

ten dollar t-shirt and ripped jeans we

throw away after a single season most of

the clothes we see in stores are

manufactured in developing countries

from Asia and Africa where safety

measures are not met and the quality of

the fibers they use is poor this is how

they manage to keep prices low but it's

all at the cost of our planet's life and

our health we could just don't see it

yet

number 12 3d printing technology is the

future in fashion technology has helped

a lot of industries develop and improve

their productivity from machines that

self embroider clothing to ironing or

securing buttons it saved a lot of time

in manual work nowadays 3d printing and

digital printing is rising to the rescue

as fashion quickly evolves these

machines can use plastic and other

materials to shape almost

everything you tell it to creating new

fields for the fashion industry and

allowing them to add up cutting-edge

technology to traditional techniques it

might be a new addition to the process

but it already is starting to gain love

and Haute Couture and ready-to-wear

fashion number thirteen the hashtag OOTD

is the most used in fashion fashion and

social media go hand-in-hand like a

married couple

wherever you look you see bloggers

promoting brands product placement ads

and sales

you can't browse the web without being

targeted by some company that wants to

sell you something for the fashionistas

and fashion enthusiasts everywhere

there's a special place where you can

find inspiration and be discovered and

that places the OOTD hashtag under this

hashtag you'll find a curated selection

of outfits from people all over the

world

oh oh TD stands for outfit of the day

when people use it to show off their day

to day outfits while feeling like models

on the runway number 14 cryptocurrency

and blockchain will change the fashion

industry cryptocurrency and blockchain

technologies are just starting to gain

awareness among people besides the scams

and fear of governments they might be

the future of many industries since they

offer transparency and decentralization

here's how it applies in this case

blockchain technology can be used to

track every move and step of the fashion

industry process from production to

distribution tags from items could be

scanned to pull up a full history of the

supply chain behind each item including

names and profile photos of the specific

products whose coats were sheared to

make each individual clothing item CSI

style tracking this could help in

abolishing modern-day slavery and find

flaws in the system that are difficult

to discover at this time number 15 the

most expensive wedding dress cost twelve

million dollars the wedding dress is

probably one of the most important ones

in a woman's life it's supposed to make

you feel like a princess on the most

important day of your life going to a

bridal salon however can be a massive

failure if you don't budget first

designers erase themselves to make

outstanding designs with unique details

that will catch the

and set world records the most expensive

wedding dress in the world costs twelve

million dollars and has real diamonds on

it it's made by rene strauss a designer

based in beverly hills that dresses

celebrities like Sharon Stone

unfortunately the expensive dress serves

a single purpose to promote her bridal

salon and her designs sorry girls you

won't be able to purchase this dress for

your big day well I'll xers the curtains

are closed now and the show is over our

journey in Fashion Isle has reached its

end and we hope you enjoyed it as much

as we did and since you've stuck with us

all the way to the end of course we'll

take you backstage for a crazy bonus

fact here it is number 16 jeans are made

with too much water jeans and denim will

never go out of style they are so

versatile and wearable that some might

even say they are indispensable from the

runways to fast fashion denim has become

highly requested and some people have

more pairs than they'll ever need what

most people don't know is the

manufacturing process of denim and jeans

uses a lot of water approximately 7,000

litres of fresh water are needed to make

just one pair of jeans that's the total

amount of water one person drinks in

five or six years imagine how much water

factories are wasting just on new jeans

and we throw them away after one year or

so we all should be recycling old

clothing and protecting our earth even

more from unnecessary waste of fashion.

thank you.